1969Birth of Natura
Passionate about cosmetics and relationships, Luiz Seabra founded his company "Indústria e Comércio de Cosméticos Berjeaut" which became Natura a few months later.
Opening of the 1st Natura store on Oscar Freire Street in São Paulo. Luiz Seabra personally assists clients. The flower is chosen as the logo: the flower is the purest representation of an emerging life and of beauty as a whole.
Natura begins its development through a direct sales model.
1977Catalogue of 40 products
Natura now has a line of 40 products, and the first Natura magazine appears.
1979The Men's line
Launch of a line named SR N, inaugurating the men's product segment, which was a novelty at the time.
10 years after its foundation, Natura now has 200 employees and more than 2000 consultants.
Natura's first foray outside Brazil was in Chile.
1984Natura is the 1st brand in Brazil to offer refills.
Natura celebrates its 15th birthday and becomes the world's first company with refillable products.
Launch of Chronos, a line of anti-ageing skincare products that enhance women's beauty at every stage of their lives.
1990Our current logo
The rosaceae flower became our symbol.
1995Crer para Ver
Creation of Crer Para Ver, our only line of non-cosmetic products, the profits of which are entirely donated to associations acting to support education.
Launch of the Ekos line to enhance the assets of Brazilian biodiversity and promote the economic development of Brazil's poor regions.
2001New premises in Cajamar
Opening of the Cajamar site. At the main entrance it says: We are here, dreaming and making the world a better place
2003Against animal testing
End of animal testing
2004Initial public offering
ISO 14001 certification and IPO
2005Natura expands into France
Opening of the first Natura store in Paris
First carbon neutral certification
200940 years old
Natura reaches its 40th birthday and passes the symbolic mark of one million consutlants around the world.
Natura is the first Brazilian company to join climate advocates WWF
Launch of the Amazônia programme to develop investment and economy in Amazonia.
Inauguration of the Benevides Ecoparc in the state of Para, a business centre based on the concept of industrial symbiosis. In the same year, Natura became the first publicly traded company to receive B Corp. certification.
2016Opening of new stores
Opening of new stores throughout Brazil, 1st store in New York in the United States.
2017Natura & Co
Creation of the Natura & Co. group
201950 years old
Natura celebrates its 50th birthday