• Who we are

Brazilian cosmetics

Natura products are developed to create a sense of pleasure and well-being. They awaken the senses and improve people's relationship with themselves, with their bodies, with others, and with the world.

We produce several different types of products: bath, body, face, hair, perfumes, and we use plant based ingredients derived from Brazilian biodiversity, harvested in partnership with local communities. Thanks to its commitment to sustainable development since its inception and its goal of generating a positive environmental, social and economic impact by 2020, Natura has also become the largest B Corp certified company in the world and the first publicly traded company to receive this certification in December 2014. Since June 2017, Natura&Co has also owned The Body Shop (which was previously owned by L'Oréal).

Natura believes that innovation is one of the cornerstones of sustainable development. The company spent 50 million euros on this in 2016 and launched 255 products, achieving an innovation index (percentage of revenue from products launched in the last two years) of 54.3%.

Cosmetics pioneer in Brazil

Founded in 1969, Natura&Co is a Brazilian multinational company of cosmetics, hygiene and beauty products. A leader in the direct sales sector in Brazil, Natura&Co had a gross turnover of R$ 13.4 billion (€ 3 billion) in 2018, and has 6,400 employees and 1.8 million consultants.
Natura&Co includes the companies Natura, Aesop & The Body Shop.

In addition to Brazil, the company is also present in Argentina, Bolivia, Chile, Mexico, Peru, Colombia, the United States and France.
It has production plants in Cajamar (State of São Paulo), Benevides (State of Para) and Research and Technology centres in São Paulo, Manaus (State of Amazonas) and New York (USA).
Natura products are developed to create a sense of pleasure and well-being. They awaken the senses and improve people's relationship with themselves, with their bodies, with others, and with the world.

Sustainable development is the heart of our commitments

Since its creation, sustainable development has been at the heart of Natura's efforts. Forest conservation, waste reduction, climate protection, etc. Natura is committed to the planet every single day. But that's not all we're committed to. Discover all our commitments.

Our commitments

Environmental commitments

For several years now, the issue of waste reduction has become increasingly topical.
From the development of bulk product offerings in supermarkets to the phasing out of commercial plastic bags and balcony composters, everyone can help to reduce global waste production in their own way.
Natura has been committed to the environment for several decades.

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Charitable social commitments

When he founded Natura, Luiz Seabra wanted to balance his passion for cosmetics and human relations, so that beyond the commercial aspect, there would also be another more human dimension, which would be stronger and sustainable.
His vision: to improve the world a little bit every day, giving everyone the opportunity to feel better within themselves and their surroundings, bem estar bem.
Building a better world also means giving everyone the opportunity to be part of it, to contribute to this new future, and that is why education plays such an important role for Natura.

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Economic commitments

Natura is the 5th largest relationship-based sales company in the world.
As such, we offer high quality cosmetic products, increasingly innovative, promoting well-being and awakening the senses.
Our goal is to generate value by integrating the 3 pillars: economic, societal and environmental. The Amazônia programme is an example of this and our day to day activities are guided by the need to balance our 3 pillars.

Read our annual report

Our story

  1. The beginning


    Passionate about cosmetics and relationships, Luiz Seabra founded his company "Indústria e Comércio de Cosméticos Berjeaut" which became Natura a few months later.

  2. 1st store


    Opening of the 1st Natura store on Oscar Freire Street in São Paulo. Luiz Seabra personally assists clients.

  3. Direct Sales


    Natura begins its development through a direct sales model.

  4. The Men's line


    Launch of a line named SR N, inaugurating the men's product segment, which was a novelty at the time.

  5. Rapid development


    10 years after its foundation, Natura now has 200 employees and more than 2000 consultants.

  6. International debut


    Natura's first foray outside Brazil was in Chile.

  7. Innovation


    Natura is the 1st brand in Brazil to offer refills.

  8. Chronos


    Launch of Chronos, a line of anti-ageing skincare products that enhance women's beauty at every stage of their lives.

  9. Our logo


    The rosaceae flower became our symbol.

  10. Argentina & Peru


    Natura continued its international expansion by opening up markets in Argentina and Peru.

  11. Mamãe e Bebê


    Launch of the Mamãe e Bebê range of products to strengthen the bond between mothers and babies.

  12. Crer para Ver


    Creation of Crer Para Ver, our only line of non-cosmetic products, the profits of which are entirely donated to associations acting to support education.

  13. Ekos


    Launch of the Natura Ekos line to enhance the assets of Brazilian biodiversity and promote the economic development of Brazil's poor regions.

  14. Initial public offering


    Opening of our capital to private shareholders on the São Paulo stock exchange.

  15. Arrival in France


    Opening of a first store in Paris, France.

  16. Cruelty Free


    Natura bans animal testing in all its production processes.

  17. Carbon neutral


    Creation of the Carbon Neutral programme to monitor and reduce our overall greenhouse gas emissions throughout our production chain.

  18. 40 years old


    Natura reaches its 40th birthday and passes the symbolic mark of one million consutlants around the world.

  19. Education


    Creation of the Natura Institute to strengthen initiatives to promote education for all.

  20. Amazônia


    Launch of the Amazônia programme to develop investment and economy in Amazonia.

  21. Ecoparc & B Corporation


    Inauguration of the Benevides Ecoparc in the state of Para, a business centre based on the concept of industrial symbiosis.
    In the same year, Natura became the first publicly traded company to receive B Corp. certification.

  22. Distribution


    Opening of new stores throughout Brazil, 1st store in New York in the United States.

  23. Natura & Co.


    Creation of the Natura & Co. group, bringing together the 3 companies that are now jointly owned: Natura, Aesop & The Body Shop.