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Innovation is the basis of our creation of value and permeates our entire business. Our understanding of innovation goes beyond product development, in a multidisciplinary vision that is present in the creation of new concepts, our business strategy, search for new business, and even in our logistics operations.


Our emphases on innovation seek to express this integral approach, with four main strategic guidelines that, in addition to traditional methods, encompass state of the art science and technology, concern about the reduction of the social and environmental impact and our desire to create products that cause a flow of Well Being Well experiences for our consumers.
To support and foster innovation, we annually invest between 2.5% and 3% of our net revenue
in science, technology and creation of knowledge networks. In 2012, this investment totaled
R$ 154 million, an increase of 5% in relation to the previous year.