Our founders

Antonio Luiz Da Cunha Seabra


Luiz Seabra is an economist by trade. He began his professional career very young, at the tender age of 15. For eight years he worked at Remington Rand, a manufacturer of typewriters and calculators. In the 1960s, he discovered a passion for cosmetics when he managed a small family laboratory in São Paulo for three years. In 1969, he founded Natura Cosméticos and opened a little shop on Rue Oscar Freire in São Paulo. Luiz Seabra sold his products and gave beauty advice to his customers. It was this contact with his customers that inspired his approach to cosmetics: he sold skin care products made from natural active ingredients. Above all, he correlates beauty with Bem Estar Bem, because taking care of your skin is proof of your own self-respect.

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Pedro Passos is a Production Engineering graduate of the USP Polytechnic School and also has a diploma in Administration from the Getúlio Vargas Foundation (FGV). He has held various management positions since 1975, starting in the metal and railway industries. He discovered cosmetics in 1983 as manager of YGA, a company that manufactures and sell fragrances and make-up products under the brand name L'arc en Ciel. When the five companies that made up the "Natura Brasil system", which YGA was part of, merged in 1988, he became Managing Director and Chief Executive Officer of the new company. In 1998, he was appointed President of Operations at Natura Cosméticos S.A., then Chairman and CEO of Natura Brasil. In 2004, P. Passos became the third co-president of the board of Natura Brasil. He has been Vice President of Sipatesp (the Perfumery and Hairdressing Industry Union of the State of Sao Paulo) since 1998 and in 2003 he became a member of the Foundation's Committee for the National quality award.

Guilherme Peirao Leal


Guilherme Leal is Chairman of the Board of Directors and one of the largest shareholders in Natura Cosméticos S.A. A graduate of the University of São Paulo, INSEAD and HBS, he joined Natura Brasil in 1979. In the early 1990s, he became actively involved in corporate citizenship and civil society movements. He is instrumental in Natura Brasil gaining recognition for its social and environmental responsibility and the search for a sustainable development model. Guilherme Leal founded the Ethos Institute for Business and Social Responsibility, as well as the Akatu Institute for Conscious Consumption. He has also chaired the Abrinq Foundation for the Rights of Children and has been an executive member of FUNBIO (Brazilian Biodiversity Fund) and WWF Brazil.