THE MURUMURU, A HIDDEN TREASURE OF AMAZONIA

Image titleDo not rely on the appearance of Murumuru, you would miss a veritable treasure of nutrition.
For many years the Murumuru palm tree was cut down in large numbers, as very few people in the Amazon had really noticed its incredible virtues and used instead its wood to make buttons, jewelry, baskets and even to build houses.
But for a little more than fifteen years, things have begun to change, notably with the work of researchers from Natura, who have been exploring unique tree forests in search of new and rare ingredients, unveiling its incredible virtues to take care of the hair fiber. Indeed, if the appearance of the Murumuru palm tree is thorny and menacing, it also knows how to become soft, when you learn how to extract a very rich and repairing butter from its fruits.

THE MURUMURU HARVEST

Image titleSince 2005, Natura Brasil has forged a solid partnership with seven Amazonian communities that cultivate Murumuru. Natura has allowed them to learn how to make the most of this tree, not by cutting it down, but by preserving it and harvesting its rich fruits.
The Murumuru butter is a component for several Natura Brasil products, but it is particularly in the hair care line that its effectiveness is the most remarkable. A whole range of hair care has been specially developed around the Murumuru in 2016.
Today there are more than 1,100 small farms harvesting the Murumuru for Natura Brasil and who have seen their living conditions improved thanks to this tree.

INTENSE BENEFITS FOR HAIR

Image titleRich in essential fatty acids, the Murumuru butter is also very rich in lauric acid, which gives it a dry touch and allows it to be perfectly combined with the proteins of your hair without weighing them down. It is the perfect ally of dry and damaged hair.
Thanks to the different rituals offered by Natura Brasil, the Murumuru hair care line can be adapted to all hair types: dry, damaged or very fragile, as well as curly or frizzy hair.
The simplest ritual (shampoo and conditioner) will be perfect for people looking to bring daily nutrition to their dry hair. For even drier and damaged hair, the ritual can be completed with the pre-shampoo and the care mask, which can still be enriched thanks to the repairing butter. Finally, the styling balm will be perfect to extend the repairing effect of the Murumuru throughout the day but also to give more hold and bring softness to your hair.

 

IN THE HEART OF THE AMAZON WITH EKOS MURUMURU

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