Changing hairstyles


Hair transition to natural: what is it and how to do it?

Follow the advice of Natura Brasil's hair expert, Gui Cassolari, to wave goodbye to straightening and be happy with your naturally curly hair.
A recent study revealed that internet search engines had, for the first time ever, received more search requests relating to curly hair than straight hair. This is a very positive finding considering that 24% of women aged 18-24 say they have curly hair and claim to have been pre-judged because of their curls.
Natura Brasil's hair expert, Guilherme Cassolari says that increasingly fewer women want to change the texture of their hair. "The number of women wearing their hair as nature intended is definitely on the rise. These women have strong personalities, are self-assured and don't care about other people's opinions or the pressure to have straight hair. They are authentic", says the hairdresser, who has guided several clients through the process of transitioning to their natural hair. "It's not always an easy process."
Transitioning to natural hair involves abandoning any chemical transformation processes, including Brazilian straightening, relaxation and progressive straightening, to embrace the natural beauty of your hair. We have put together our expert's top tips to tackle this process head on and achieve radiant, moisturised and strong curls.

Drop all those chemical processes

For perfect curly or coily hair, it's important to stop using any type of chemical product to smooth, soften or shape the hair. You should also avoid excessive heat. During the transitional phase, when your hair is regaining its structure, it's a good idea to avoid using hair dryers, straighteners, diffuserr and any curling products.

Cut it so it grows

Gui Cassolari explains that the ideal would be to have a drastic cut to remove all traces of chemicals. However, as not many women opt for this solution, he recommends regular visits to your hairdresser. "Getting your hair cut more frequently is important to remove any residue from straightening", explains the hairdresser. "Frequent cuts encourage hair growth and renewal."

Buy the right products

Your hair has gone through a long period of extremely aggressive treatments and has suffered as a result. Hydration and scissors are what it needs most right now. Our expert advises choosing specific products and treatments for coily and curly hair. "Pick up a special shampoo and conditioner to activate and define your type of curls", explains Gui Cassolari, who stresses the importance of repairing oils to prevent frizz and increase hydration.

What women say who have already made the transition to natural hair

"I had my hair straightened from 2008 to 2015 and it's been a little over two years now since I started the process of transitioning my hair back to natural. I was doing progressive straightening and going back to my natural hair hadn't even crossed my mind. But my sister got pregnant and my niece was born with very curly hair. So I decided to set an example and show her that there are women with curly hair who feel beautiful. I stopped using chemical treatments, cut my hair and let it grow. Changing my look so radically was a shock to me. It took me a while to get used to the new me. Being patient and surrounding yourself with people who support you is really important because this change is part of an acceptance process. All curls have their own unique characteristics and I've learned how to take care of mine."
- Thais Davanso, marketing coordinator.

"I started doing progressive smoothing when I was 13 years old. I didn't know how to take care of my curls and when I saw my friends with straight hair I decided to do the same. But once when I was straightening it, I felt my hair literally break in my hands. At that point, I decided to go back to curly hair. It's been three years already. I went for the Big Chop where I had a lot of hair cut off, especially the straightened parts, I went to a hairdresser/make-up artist, who had carte blanche to cut my hair however she wanted. It was super short, but I don't regret making the transition. In fact, when I look at old pictures, I think: 'Oh, my God! Why did people let me straighten it? "And my advice to anyone who's still not sure: go for it, accept yourself as you are and don't let society dictate how you look and how you should be."
- Bruna Lopes, model.

"When I was little, I had coily hair which was very dense and bushy. But as my mother didn't have the patience to take care of it, she used to straighten it with guanidine. When I grew up, I cut it super short and got extensions. My hair grew little by little until I managed to grow it back. But once, my hairdresser applied a straightening product without telling me. My curls loosened up. Six months ago, I restarted the process of transitioning my hair back to natural. I have to start all over again so I cut my hair again and got curly extensions. It's a good solution if you want want to go for the Big Chop. My curls are coming back slowly. The problem is waiting for them to grow. Today, my mother is very supportive of me making this change because she regrets not spending more time taking care of my hair when I was little."
- Ana Carolina Amaral, dancer.

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