Complete guide to hydration
Complete care guide for straight and straightened hair
If you are reading this guide, one thing is for sure: you have straight hair and you want it to look beautiful, moisturised and above all healthy. Do you keep complaining about having the same haircut all the time? Annoyed that accessories don't stay in your hair? Then this guide will change your mind!
Straight hair is by far the most practical and easy to style. Unlike other hair types, it allows you to be bold. A layered cut and a fringe, for example, add movement to your hair and update your look. And all this without excessive volume!
And with the right products, you'll easily avoid excess sebum, so common with straight hair. Plus, you'll get shiny, silky hair. Guilherme Cassolari, Natura Brasil's hair expert, shares his advice to get straight hair looking its best.
Happy reading!
If you have straight hair, you probably think you should wash your hair every day to avoid excess sebum. But that's not true! You should wash it every other day, gently rubbing the whole scalp and rinsing the lengths well.
Always use a simple cleansing shampoo because straight, uncoloured hair doesn't necessarily need conditioner.
Avoid water that is too hot so you don't encourage sebum production. Always use lukewarm water.

Expert advice
"If you have dyed hair, invest in the Ekos Buriti line, which helps hair stay shiny, healthy and full of colour for longer."
Make no mistake: sebum is the Achilles' heel of straight hair. But here are some tips to get rid of it...
If you have that annoying habit of running your hands through your hair, it's time to stop. That also makes hair go greasy.
All hair needs hydration and it's important to tailor it to your type. For straight hair, the solution is to use Patauá Restorative Oil, known for its strengthening and nourishing properties, so you can repair any damage without weighing the hair down. Your hair will be softer, less brittle, protected and shiny.

Expert advice
To break away from the ordinary and get a more modern and trendy look, use a texturising product. You can apply it on wet or dry hair to create a wavy effect that lasts up to 24 hours!
In addition, consider using a product that contains thermal protection against damage from straighteners and hair dryers, which does not dehydrate hair. The steps are simple:
1. Spray the product on dry or damp hair, section by section, without touching the root.
2. Next, scrunch the hair with your hands, moving from bottom to top. The more you scrunch your hair, the more pronounced the wavy effect will be.
3. Finally, drying your hair with a diffuser increases the volume and hold of your waves.
Not everyone is born with straight hair. But any woman can get it. There are numerous straightening methods: progressive, hair botox, cuticle alignment, etc. And each one makes for extra straight hair. But using any kind of chemical product means special care is needed to keep your hair healthy. Ekos Patauá Shampoo, for example, is suitable for fine and weakened hair, Ekos Maracujá Shampoo is suitable for normal hair that lacks vitality, Ekos Pitanga Shampoo is recommended for oily hair or hair that goes greasy quickly and Ekos Murumuru Shampoo is ideal for dry or damaged hair. Avoid overly aggressive shampoos as they destroy the straightening more quickly.
Wash your hair with the appropriate shampoo, then apply a mask to the ends for added shine. Finally, apply a repairing oil such as Patauá Restorative Oil for intense smoothing and visibly healthy hair.

Expert advice
Wash your hair with the appropriate shampoo, then apply a mask to the ends for added shine. Finally, apply a repairing oil such as Patauá Restorative Oil for intense smoothing and visibly healthy hair.
If you want your hair to be shinier and frizz-free, because let's face it even straight hair isn't immune to frizz, remember to choose the lowest temperature so you don't burn your hair. Next, apply an anti-frizz treatment to keep hair straight and frizz-free for longer.
Finally, protect your tips with a repairing oil that repairs the tips and keeps them looking beautiful and shiny.
The choice is yours! Straight hair can be detangled with a brush, wide-tooth comb or a flat brush, which is very effective. It doesn't matter what the material is, plastic or wood. What really matters is the way you style your hair. Be gentle so you don't break your hair.

Expert advice
Have you made a note of this advice? Let's get into action for smooth, hydrated hair that will reflect light like never before with every movement! Take good care of your hair and enjoy the results!