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Straight or curly hair

 

Straight or curly hair: hair care essentials

Discover simple tips to keep your hair smooth and straight for longer or to add definition to your curls.
Shampoo, conditioner, care mask and styling balm: this is the basic daily hair care quartet. These products are accessible by everyone, easy to use and at the same time essential in your day-to-day life. No matter what your hair type, with this fab foursome and a few tips, beautiful hair every day will no longer be the stuff of dream - and with no time wasting or unnecesary products.
It's important to choose specific care products for your hair type because each one contains different ingredients to make the most of your hair, according to Pamela Maiuolo head of sustainable development and innovation at Natura Brasil.
"Products for straightened, for example, contain ingredients to moisturise hair that has been damaged by straightening, as well providing hold and heat protection when using straighteners and hair dryers. Products for curly hair are formulated to control volume and hold curls for longer."

Smoother and straighter for longer

Spending hours and hours using straighteners and hair dryers is a real pain! Progressive straightening and Brazilian straightening are good solutions if you prefer straight hair but don't have the time to do it.
"I decided to go for progressive straightening because it's more convenient and quicker. Styling my hair takes a lot less time and effort than it used to. The main difference is that now I can wash it and go straight out. I don't have to dry my hair and then style it with a straighteners, or apply dozens of products", says Tabata Rodrigues, an advertising student.
She has some super simple tips for longer-lasting, frizz-free straight hair. "I moisturise with a care mask once a week; I don't tie up my wet hair; I apply specific products for hair that has undergone gradual straightening; and I always blow dry it from top to bottom. It makes the hair more manageable", says Tabata.

Curl definition

"Never mind straighteners, curly hair is where it's at", that's the motto of everyone who loves curly hair. Against the backdrop of the Brazilian straightening boom, more and more people are embracing their natural curly hair.
"I've always really liked my hair. I think it suits me and I've always had my hair like this, curly. Every once in a while I straighten it just for a change and I always get the same reaction: 'Ah! But curly hair looks so much better on you!'" says Priscilla Barbosa, a marketing manager.
Healthy, beautiful curls are the result of well hydrated hair with controlled volume and well-sculpted curls. Applying the right products to this type of hair is the first step to getting a good result.
"I normally use shampoo, conditioner and styling balm and once a week I moisturise in the shower with a care mask", says Priscilla.
Another fabulous tip for phenomenal curls: dry your hair with a diffuser, an accessory that fits on the end of the hair dryer and creates better defined curls.

Specific hair care

To care for straight or curly hair, discover the different hair care ranges composed of shampoos, conditioners, care masks, styling balms and repairing oils. "The formulations in the Ekos hair care ranges only contain the fundamental ingredients to provide the consumer with the benefits their hair needs from the products. For example, the products do not contain colourants as this is not essential in a cosmetic product", Pamela stresses.
In addition to their pleasant aromas and creamy textures that lather up just the right amount, the Ekos hair ranges include specific products tailored to each hair type.

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