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Bleached hair
How to care for bleached hair
Bleaching can be an aggressive process for hair. Learn how to take care of your bleached hair
It is possible to have healthy, bleached hair! You'll need to follow a constant care routine after this chemical process, starting even before you arrive at the salon. Firstly, you'll need a hair schedule. This is simply a hair care programme that you commit to. "It's a good idea to hydrate your hair ten days beforehand to prepare it", says Guilherme Cassolari, Natura Brasil's hair expert.
When you bleach it, hair first goes through the process of opening the cuticles and that's when water and nutrients escape with the colour. "Hair loses its natural substances, becomes dehydrated and is frizzier", explains the expert. In other words, you have to restore that source of nourishment and shine, and you need help to do that.
Buy the right products
Some products are going to be your best friends here, especially balms that can hydrate your hair deep down. You might see it as a whole team of heroes, with the Ekos Murumuru range. This range makes hair shiny and supple because it gives back the nutrients it lacks and repairs the different layers of the capillary fibre. It also prolongs the effects of any chemical processes and helps reduce frizz.
These products are extremely easy to use. For a complete conditioning treatment, for example, simply mix Murumuru concentrated butter with Murumuru Care Mask, then apply to damp hair after shampooing, leave on for 3 minutes, then rinse. In this case, Gui Cassolari recommends washing hair as normal with Murumuru Ekos Shampoo and Murumuru Conditioner. Bleached hair breaks much more easily. You have to be very careful and keep it well hydrated every day!
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