For several years, the theme of waste reduction has become increasingly an urgent topic. Between the development of offers of bulk products in supermarkets, the gradual disappearance of plastic bags from trade or even the balcony compostors, everyone can in its own way help to reduce the global production of waste. But why exactly is it so important?


The best waste is the one that is not produced, thus it is necessary to intervene well before considering the waste itself, and anticipate the real need of a product or a part of product before creating it. Because each future waste is indeed a product not consumed, obsolete or outdated, and it is therefore a resource, often non-renewable, which is depleted with no reason and that requires carbon dioxide generation for nothing.


There are currently an estimated 780 million or more people worldwide who do not have access to drinking water, leading to serious sanitation problems.
The assessment and management of our water footprint has, therefore - just like our carbon footprint - become a major factor in our environmental policy.
We are one of the only cosmetics companies to have implemented this policy since 2010, and we have already started to reduce our consumption.
In 2013, we tested four methodologies designed to diagnose our water consumption as well as the impact of our consumption on local resources, in order to implement tailored solutions.
*Source: Progress on Drinking Water and Sanitation 2012, WHO and UNICEF.


We prioritise the use of sustainable materials (recycled and recyclable) when manufacturing our product packaging.
The environmental impact is analysed from production to destruction, in accordance with standards established by UNEP*.
For example, Natura Brasil uses 50% recycled PET to make the vials for its EKOS range, which have a slightly smoky transparency and are 100% recyclable.
We also use 100% eco-friendly bioplastic** made from sugar cane for our conditioner refills and bottles.
We now use fewer cartons (only keeping them where absolutely necessary), and those we do use are now made from 40% recycled cardboard and are 100% recyclable.
Similarly, refills are available for some of our ranges, helping to reduce the amount of packaging we use.
These refills have just half the environmental impact of a classic product and are on average 20% cheaper, in order to promote their use.
* UNEP: United Nations Environment Program
** ''I'm vert'' technology developed by Brazilian company Braskem.
0% PARABENS in our products
As well as discontinuing the use of animal products in our formulas, you won't find any parabens in our products.
The choice of organic alcohol.
Since 2007, we have used 100% organic alcohol (ECOCERT labelled) in our products.
This organic alcohol is extracted from a variety of sugar cane, selected for its resistance to parasites.
This produces an exceptional crop, grown without the use of synthetic pesticides or fertilisers, with respect for people (through the mechanisation
of strenuous jobs) and their living conditions (through a strict respect for the environment).
Carbon emissions are also reduced by 20%.
Palm oil obtained through sustainable farming.
We have replaced ingredients of animal or synthetic origin with ingredients of plant origin.
The palm oil we use is extracted by Agropalma in the state of Pará.
On a site covering 107 hectares, only 35% is set aside for palms.
The remaining 65% makes up a forest reserve which helps to preserve the local ecosystem.
During its life cycle this palm oil releases only 25% of the CO2 of a petrochemical oil. 

Since 2007 Natura Brasil is a carbon neutral company, it systematically reduces greenhouse gas emissions at every stage of its product life cycle, and systematically compensates for the emissions necessary for its operation.

Together, we are stronger!

That is why, today we are happy to introduce you to another company that is strongly committed to reduce the production of waste in particular in families.

That is why, today we are happy to introduce you to another company that is strongly committed to reduce the production of waste in particular in families.

This dynamic and ethical company is also certified B Corporation, just like Natura Brasil, and wants to show the whole world that economic, social and environmental development can coexist, for our well being at all.

Discover Squiz, the reusable gourdes, for nomadic, healthy and responsible snacks.

  • Since 2014, these are more than 200 tons of waste avoided and therefore 38 million disposable gourdes... never disposed of
  • And at Squiz, generosity goes with ethics since every year 2% of the company turnover s donated to an association, this year "Le Rire Médecin".
Do you also want to participate in the adventure and reduce your waste on a daily basis?

Go to