We believe that life is a chain of relationships. Nothing in the universe exists alone. Everything is interrelated. Better human relationships are the foundation of a human revolution for peace, solidarity and life in all its forms.
This quest for excellence, with a focus on truth, is bound to benefit society as a whole, its diversity guaranteeing its richness and vitality. The search for beauty, a genuine aspiration of every human being, must be free of preconceived ideas and other commercial pressure.
As a living organism, a company is a dynamic entity based on relationships. Only its ability to change the world will ensure its sustainability and value.
INNOVATION & SUSTAINABLE DEVELOPMENT
Our company is guided by innovation and a constant drive to improve our services and our management style. Creativity and excellence guide us in overcoming the challenges of sustainable development. It is this commitment to innovation and sustainable development that enabled us to be at the forefront of using Brazilian biodiversity in an ethical manner, combining traditional knowledge and scientific research.
FROM THE FOREST TO THE LABORATORY
Choosing ingredients derived from biodiversity to formulate our products is more than just a marketing choice. It's about wanting to do business differently. The discovery of ingredients derived from biodiversity, or a new use for them, is the fruit of in-depth research both in scientific papers and in local practices.
We transform these ingredients in our laboratories into new formulas and new products. No active ingredients or new formulas have been tested on animals since 2006. In addition, we do not purchase active ingredients tested on animals. Customer safety is ensured further down the process thanks to the cosmetovigilance system. In this safety process, we work with a network of partners essential to our business, including communities, non-governmental organizations, universities, businesses and government authorities.
RESPECT FOR THE ENVIRONMENT
Reducing our environmental impact has been one of our priorities from the start, both in the formulation and packaging of our products. In 1983, we were one of the first to offer "refills" for our cosmetic products, whose average weight is 54% less than that of ordinary packaging. As a result of this decision, we put much less packaging into the market, and through our advice, consumers are becoming more aware of our planet's resources. One of our main drivers for innovation is the sustainable use of biodiversity. A creative and developmental approach, through the use of native and exotic species, ecological patterns of plant cultivation, a certification programme for raw materials, and our partnerships with local suppliers.
CREATING SUSTAINABLE VALUE
We seek to create and share value, generating economic, social and environmental benefits. It is our firm belief that companies that tackle the challenges of their time and help communities to become happier will make a difference in the future. Hence the importance of the idea of a network of relationships, which inspires and guides our work. Only good quality relationships will deliver lasting results, which is why we build transparent and straightforward relationships with all of our partners and stakeholders.
To make our customers aware of the importance of the environment in their purchasing decisions, in 2007 we created the Environmental Table, which provides information on the environmental impact of each product. We hope to use this Table to raise awareness in the markets in which we operate. Inspired by the nutritional information provided on food products, this table shows, among other factors, the percentage of plant based ingredients, the certification of origin of the raw materials used, the ability to recycle the packaging or not. When a consumer chooses a Natura Brasil product, they begin a positive cycle of responsible consumption.
PUBLIC EDUCATION INCENTIVE PROGRAMME
Natura believes that education is one of the determining factors in the development of societies. The Crer Para Ver (Believe to See) range was created in Brazil in 1995 to support associations working in this field. Each of our branches supports projects that address the country's specific challenges. This programme is funded by all the profits from the sale of Crer Para Ver products. In 2014, the benefits total received by Brazil and all Natura businesses amounted to R$ 25.6 million (8 million euros).
FROM CARBON NEUTRAL TO CARBON POSITIVE
Global warming demands an urgent overhaul of our society's patterns of consumption and production. We have decided to offset our greenhouse gas emissions at all stages of production, from the extraction of raw materials to the disposal of our products. Using organic alcohol in our formulas, favouring maritime shipping for our products, optimising packaging and increasing our use of recycled materials are examples of steps we have taken to further this reduction.