Cosmetics and relationships
BEM ESTAR BEM
Luiz Seabra, founder of Natura, created the company driven by two passions: cosmetics and relationships.
We consider cosmetic products to be the tools for developing well-being.
In 1974, shortly after the creation of the brand, relationship-based selling was naturally chosen as the business model, with female customers as the brand's best ambassadors. They then became Natura Consultants and passed on the values and commitments of the brand to their own customers.
We believe that life is a chain of relationships, everything is linked, everything is connected. We have a relationship with ourselves, with others, and with those around us. Taking action in one part of the chain has an impact on the whole chain and allows us to help build a better world.
BEM ESTAR BEM
Bem estar bem can translate into well-being and being well. This is both our raison d'être and a much broader philosophy. The moments when you take care of yourself are special moments.
The daily use of cosmetics awakens our senses and helps us to feel good about our skin and body. We develop self-esteem, we learn to accept ourselves and to reveal our beauty. It's well-being.
It is by being good to ourselves that we can improve our relationships with others, that we can have an empathic relationship with others, nature, the world. That's what we call "being well".
NATURA'S 6 VALUES
Natura Brasil wants to be an agent of social transformation for the common good and public interest, in a clear, non-partisan and transparent dialogue with all its interlocutors.