A CHAIN OF RELATIONSHIPS IN WHICH EVERYONE WINSLaunched in 2000 in the Brazil, then in 2005 in France, the range Ekos is a striking innovation of a cosmetics company, fully aware of the effects of the consumption development on the environment and of the social inequalities increase.
Natura Ekos is a pioneer in the development of an innovative sustainable development model that pays Brazilian rural communities, real holders of the nature secrets, in exchange for the transmission of their cultural heritage. The partnership is simple: we buy the ingredients at the right price to the communities and we support the actions of associations for social and economic development of these communities. In exchange, they transmit their knowledge to us and allow us to use the images filmed during their activities.
Natura Ekos is a chain of relationships in which everyone wins: the Brazilian biodiversity offers the benefits of its ingredients, harvested using sustainable methods by communities. Oil or butter fruit extracted are integrated in our formulas: they strengthen sensoriality of our products. By this act of purchase, consumers are taking care of them and make it possible for this chain of relationships to exist.