AMAZONIA PROGRAMME

Natura Brasil invests in the Amazônia Programme. The Amazônia programme, a channel for Innovation, Entrepreneurship and Science, aims to create a set of sustainable businesses with clear values and commitments such as the development of socio-diversity, knowledge of local traditions and appreciation of regional culture.
Natura Brasil is involved in this programme to offer sustainable solutions for the Amazon region while preserving the forest and its inhabitants. Between 2012 and 2020, Natura Brasil will invest €440 million to implement this project. It has multiple objectives:
* developing a centre of expertise in the Amazon to highlight Brazilian socio-biodiversity and traditional knowledge
* developing sustainable economic opportunities for the region
* creating an industrial "écoparc"in Belém do Pará in the Amazon
* developing a network of over 1,000 researchers around the world to promote Brazilian socio-biodiversity through Natura Brasil's work in Manaus.
* increasing the number of agro-extractive families from 3,600 to 12,000
* Increasing the ingredients from agro-extractive familiesfrom 10% to 30% in Natura Brasil products.
ECOPARC PROGRAMME

The ambition of the EcoParc Programme is to enable a group of companies to work together to build new independent business platforms in the region:
- Activating an entrepreneurial spirit
- Establishing a true network of "symbiotic" relationships
- Generating social development and creating wealth for a particular geographic region
- Strengthening Natura Brasil's presence in the Amazon in line with its business strategy.
CRER PARA VER

Social commitment: Crer Para Ver. In Brazil, this project has given more than 2.6 million young people and adults the opportunity to learn to read and write since 1995, In France, Natura Brasil is a partner of the ESA (Association Entraide Scolaire Amicale): products with the Crer Para Ver label are sold for the benefit of this association dedicated to educational support for children experiencing difficulties.
NATURA MUSICAL PROGRAMME

NATURA CAMPUS
