PRESERVING THE FOREST

Natura Brasil has established an ethical trade with the communities of Amazonia and the Atlantic forest. By purchasing Natura Brasil products, you are contributing in improving the income of more than 2000 families, totalling nearly 8500 people.

And it is also thanks to the Natura Brasil products and the work of these communities that 250,000 hectares of forest are preserved, giving a better future for generations to come.


PROTECTING THE CLIMATE

By choosing Natura Brasil products and its 100% carbon neutral products, you are helping to reduce global warming.

Since 2007, Natura Brasil, a pioneer in sustainable development, is 100% carbon neutral. All carbon emissions related to the manufacture, transport and storage of our products are rigorously followed in all countries, they are studied to be as limited as possible every year and are systematically compensated by reforestation initiatives, species conservation projects and environmental projects.

For all transports, we prefer maritime or river transport, generating less carbon and we work in France with Colissimo, a delivery mode that is itself carbon neutral.



REDUCING WASTE

At Natura Brasil, a product must be conceived as a whole: the packaging, often left out in the ecological advances, is also concerned by the commitment of Natura Brasil for sustainable development.

All the plastics used in the Natura Brasil EKOS range are 50% recycled and therefore require much less resources to be manufactured, while avoiding a piling of waste.

The green plastic, produced from sugar cane, is increasingly used in our packaging. Perfectly biodegradable, this environmentally friendly plastic is not a threat to the environment.

Finally, for many years now, Natura Brasil has put in place refills on the moisturizing skin care products in pots, to enable, in addition to being economically more interesting for our customers, to be as less generators of useless waste as possible.



EDUCATION FOR ALL

For Natura Brasil to live in a world that is more peaceful and more respectful of nature can only happen if we invest heavily in the education for our children.

That is why, in all the countries where Natura Brasil is present, the company supports major projects of education, whether in Brazil, where public education is financially supported, or even in France, where Natura Brasil supports and works since 2013 with the ESA - Entraide Scolaire Amicale -, which provides free school support to young people in need, with very good results.

500,000 pupils in the world are positively impacted by the investment of Natura Brasil in favour of education.



NO ANIMAL TESTING

For more than 10 years, Natura Brasil has stopped any animal testing and is promoting new practices for product testing.

It is by investing in research in a constant way and thanks to partnerships with 20 universities and research centers that Natura Brasil has set up 67 alternative test methods to animal testing.

Our formulas, highly vegetated and developed without any animal substance, allow us to guarantee a high quality, an optimal tolerance while respecting living beings, humans and animals.



STRONGER WOMEN

For Natura Brasil, true beauty must be free of any stereotype, without standard or diktat.

In all aspects of its products and its communication, Natura Brasil wants to celebrate women, beautiful and strong regardless of their age, their origin, their lifestyle.

Thanks to very wide communication campaigns such as #velhaparaisso in Brazil ("too old for that"), which led to more than 18 million people questioning the issue of age and lifestyle as well as by the choice of their models and ambassadors, women and men of everyday life, working in communities, with natural beauty, Natura Brasil is committed to a liberated beauty.



100% ORGANIC ALCOHOL

For the manufacture of its perfumes, Natura Brasil uses only organic alcohol, derived from sugar cane, cultivated without pesticide in a sustainable way.

Thanks to this action, Natura Brasil, the leading brand of perfumes in Brazil, contributes to regenerate 20,000 hectares of forest and at the same time allows 340 animal species to keep living in their preserved natural habitat.

This reasoned agriculture of sugar cane is much less water-intensive than conventional agriculture, and thus it saves the water consumption of the cultivated region by 30%.



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