Since Natura was born, 50 years ago, sustainability has always been our priority. Preserving the world’s largest forest in Amazonia, reducing waste and protecting climate, Natura acts every day to have a positive impact on the society and the environment. Discover all our sustainability commitments right here.
Preserve the forest
Since more than 20 years, Natura has been working in fair trade with communities of Brazil and particularly in the Amazon region.
By choosing Natura products, you contribute to grow the revenues of more than 2000 families of local small Brazilian farmers, with in total around 8500 people.
And through this fair trade and the daily work of these local communities, we manage to preserve 18 000 square kilometers of Brazilian Amazonian forest, and keep it standing for future generations.
Protect the climate
Natura products are 100% Carbon neutral since 2007.
It means that since over 12 years, we strictly control and monitor all the carbon emissions due to the production and the transport of our products worldwide, that we constantly improve the packaging, logistics, productions processes to reduce these carbon emissions and that we strictly compensate every bit of them with tree planting actions, or other environmental protection projects to have a neutral carbon balance.
For transatlantic or local transport we always chose sea transport first, as it is less carbon productive and we work from France with Colissimo deliveries which is also a carbon neutral transporter.
The role of product packaging is huge in terms of waste generation. At Natura we are constantly improving the packaging to have more eco-conception and lower to the maximum their waste generation.
The choice of our packaging material is important: we now use 100% recycled plastic or green plastic in our Ekos range, so that less plastic resources are used, we also use recycled cardboxes.
For the green plastic, it comes from sugar cane, and is a “carbon catcher” instead of a “carbon creator”, this green plastic has therefore a positive carbon balance and is fully recyclable.
We also value, since many years already, the use of refills for our skin care products. Those refills are of course generating less waste than regular products, but also are more economical and cheaper to buy for our customers.
Go for fairtrade
Natura always looks for the most powerful ingredients from Amazonia, but we also pay particular attention to the way there are harvested and ensure we work with local communities respecting the sustainability criteria.
With these communities we work in a fair trade and reward them not only for the ingredients they provide us but also for all the knowledge and customs that they are able to share with us. Being able to transmit these customs to future generations is essential to preserve their way of living and the forest they keep standing.
These sustainable sourcing policy has been our habit since over 20 years, and it is now also certified by the Union for Ethical Biotrade with the certification “Sourcing with respect” for the Natura Ekos ingredients.
Against animal testing
Natura believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognizable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitore our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit Cruelty Free International.
Natura is always looking for new processes, projects and products that will have the most positive impact for the society and the planet, but also be economically sustainable. This is the spirit of the B Corp worldwide community and this is also why Natura is one of the world largest certified B Corp, since end 2014. We are proud to have received this certification, but of course this is not our final target, we always look for improvement and know we have now a clear responsibility towards the society.
The very same spirit has brought us to daily personal commitment and we have today 2/3 of our headquarters people that are coaching regularly young graduates from deprived areas and helping them to find their first job with the association NQT, Nos Quartiers ont des Talents.