Against animal testing

Natura believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognizable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitore our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit Cruelty Free International.

We are also proud to offer Vegan products, formulated without any raw material of animal origin and committed to animal welfare. This is possible thanks to our research teams, which for many years have been implementing alternative testing techniques to prevent animal testing and developing the formulas deeply enriched in plant and natural ingredients.

At Natura, our priority is to take care of people, relationships, but of course also the planet, because we are all one with Nature. And in this world where we live, animals deserve this respect and this daily protection, it is our future that we carry in our hands, and it is for all of us to maintain it.