Giude to serum: what is it and how do you use this powerful cosmetic product?


With its light texture, serum has become an essential product for people who follow a good skin care beauty routine.

It's completely normal if the wide variety of beauty products on offer makes you uncertain what to buy Recently, for example, serums have taken the market by storm. They are now competing for space in your bathroom alongside other skin care products, which raises questions about what they can do for you.

With an aqueous texture and varying uses, there is some confusion as to when they are best applied, what the best age is and whether or not they can be used as a substitute for one of the usual products in your beauty routine. The guide below answers all your questions and proves that serums are here to stay.

Serum: what is it?

Serums have a liquid consistency, very light and fluid, they slightly similar to gels, but their texture is different. You could say they're more like water. Developed for all skin types, they leave the skin feeling dry after application and have a high concentration of active substances designed to be more powerful and effective. Their characteristics allow the fluid to reach the deepest layers of the epidermis, delivering faster results.

Serum or cream: what's the difference?

Serums are generally aqueous, means that they don't contain any oil. And even when they do, they're still very light. The same goes for moisturising agents. This is why they are usually highly recommended for people with oily or combination skin.
Creams are often thicker and richer. They also, which are often more consistent and richer, also have excellent moisturising properties, but their active ingredients are more diluted. For this reason, some people prefer to use both ingredients by applying a serum and then a cream, with different functions.

When and how should you invest in a serum?

The choice depends on what you're expecting from a skin care product. Most serums are rich in antioxidants such as vitamin C and vitamin E, which are ideal partners for those who wish to prevent skin ageing, add vitality and protect against free radicals caused by the sun or pollution.
Glycolic or retinoic acids are also common. Recommended for treating skin affected by acne or ageing, they stimulate collagen production and cell regeneration. They can also control the skin's sebum production and even out its appearance while reducing blemishes. So people with oily or acne-prone skin in particular are advised to use this cosmetic product. The use of a face serum is extremely beneficial for mature skin, which tends to be drier, especially combined with a cream that maintains the skin's moisture level for some time.
But remember not to overuse it. Serums don't needs to be applied heavily. You only need a few drops for them to work effectively.

Which products should I use?

Chronos pro-firming intensive serum
Recommended for its firming effect, this serum has an immediate lifting effect while increasing collagen production by up to eight times after seven days of application, as a result of the Jatoba it contains. Over time, this product also softens wrinkles, brightens the skin and restores firmness and elasticity to the face.

Chronos clarifying serum
Consisting of Intensive multi-clarifying serum and Clarifying protection SPF 70 / UVA-PF 25 (for medium-light and medium-dark complexions), this Clarifying serum offers a complete treatment that acts on different types of duller areas at all stages of development and also prevents the appearance of new blemishes. Its results are fast and intensive, reducing differences in skin tone in less than two weeks.

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