Ever since Natura Brasil was founded, everything our business has done has been based on a commitment of respect for the environment and social responsibility. We feel responsible for the environmental impact of our activities, from raw material extraction to logistics, processing, manufacturing and packaging. This approach has led us to develop our environmental and sustainable policy over the past 40 years, and Natura Brasil is now recognised as the second most committed business to sustainable development in the world. *
* Corporate Knights Order - Global 100. This ranking is announced each year at the World Economic Forum in Davos.
Our sustainable development policy affects every area of our business and encompasses three key - and equally important - areas:
Natura Brasil has signed partnership agreements to collaborate with 36 rural communities who provide the ingredients and traditional knowledge that add value to all the products we sell.
Natura Brasil has established a "program for the certification of forest products suppliers" to be sure the ingredients from the Brazilian flora are grown and harvested with respect for the environment, and a "socially responsible " This program governs our relations with most regions and 36 communities with which we work.
Originally, the Priprioca was planted by the Indians of the Amazon and once grated, it was used as a remedy or perfume bath. If its medicinal use has disappeared with time, Priprioca kept its fame for its unusual flavor. Its banal appearance hides in its roots, a rare fragrance, both fresh, woody and piquante.Pour get the amount of Priprioca she needed, Natura has established a partnership with the farming community of the island of Cotijuba and urged them to change their method of cultivation: Do not cut trees or burn the forest and use organic fertilizers.
Every year in March, the men of the community do rio São Francisco Iratapuru south of the state of Amapá, go up the river to its Iratapuru Sustainable Development Reserve where we find the Castanheiras. There, for three months, they pick up some of the fallen fruit (70%), the rest being left behind to feed the animals and allow the forest to regenerate. This sustainable forest management is certified by the FSC (Forest Stewardship Council). The capsules are then broken on the spot and recovered castanhas are washed and sorted into the river: those that float are discarded, others are reported in the community and entrusted to women who take over. The castanhas are extracted from their bug, then shredded. By mixing the chips obtained with water, women get a white paste they work hand for several hours to obtain a very white milk.
Typical large tree Amazonia, andirobeira has many reputed medicinal properties, including traditional knowledge has been transmitted to us by the community CODAEMJ ( Cooperative Development Agro - extractive and Energy Medio Juruá ) . This tree is for its therapeutic benefits , the friend of the inhabitants of the forest. It grows on river banks , and when the tree bears fruit , the seeds fall on the banks where they are harvested by farmers according to a method for sustainable forest management ( without cutting trees). Thus, 253,000 hectares of forest are preserved. The Andiroba used by Natura mainly due to the extractive reserve the Medio Juruá ( RESEX ) and Reserve Sustainability AU CURRY . The seeds are then sorted and brought to the community in which oil is extracted . Many other communities also provide us with Andiroba oil ( Asproc , Amaru , and Cofruta Igarapé Miri ) .
Harvesting cacau by cabruca community (Organic Producers Cooperative of Southern Bahia) usually takes place between September and November. Their plantations, farmers cacau collect fruit with a pole pruner. They recover those who have fallen to the ground and gather the entire crop in the middle of the forest, small mounds marked with flags. At the same site collection, the fruits are split, releasing their seeds and pulp. Without fertilizers or pesticides, and is harvested cacau biological. This pulp, a particularly sweet and aromatic juice that quenches and refreshes are obtained.
Homestead ERVATEIRA PUTINGUENSE of Rio Grande do Sul. Cultivating mate verde, in perfect harmony with the araucaria trees in the area, the property has received FSC certification. The Araucaria once cut for timber are now preserved as they provide the mate verde, shadow essential for its proper growth and a natural fertilizer when they fall to the ground.
The community of RECA (Reflorestamento Econômico Consorciado Adensado) is located in the district of Nova Califórnia, near the city of Porto Velho, in the Brazilian state of Rondônia. RECA is composed of 374 families that provide Natura pulp açaí, cupuaçu butter and oil castanha. Its relations with the RECA community Natura hope these improvements and impacts: Strengthening family production in rural areas in these three aspects, technology, management and social organization; stimulation of the local economy by creating jobs and income decrease rural migration, strengthening the social culture and productivity in rural areas; Strengthening agro-extractive activity relative to its ability to add value to agricultural and forestry products.
The maracujá is grown by CAMTA communities in the state COAPROCOR Amazônia and in the state of Paraná. Plantations are environmentally friendly: in addition maracujá producers planting other species of fruit and a vegetation cover which replaces the use of chemical fertilizers. Thus, plantations preserve the forest. Once ripe, the fruit is, for some, used to be sold at fairs and local markets for the rest, for the fruit juice industry. The seeds, production residues juice that uses only the pulp, are then recovered by communities, washed and dried.
The community Turvo product Natura essential oil pitanga. The cooperative works on a "agroforestry" system, that is to say, the pitangueira is planted in the middle of the primary forest of Araucaria (conifers), participating in the reforestation of degraded areas. Only 50% of leaves are harvested in order not to hurt the tree, and then 60 days later, the other leaves. Leaves, extracted essential oil pitanga used by Natura.
Community PALMEIRA do Piauí located south of the state of Piauí, Natura has sent its associated traditional knowledge Buriti that inspired products Ekos line Buriti. The fruits are extracted sustainably Igarapé Miri Amazon and region Palmeira do Piauí. They are harvested and collected by women in baskets and transported by men in the gardens of the houses.