50 ans de Bem Estar Bem
Natura is founded by Luiz Seabra and opens its first in store in the traditional Oscar Freire shopping street in São Paulo.
Launch of the Truly Beautiful Woman campaign, encouraging women to discover and value their own beauty at every age.
First association with traditional communities in the Amazon region.
Brand headquarters moved to a new complex in Cajamar - São Paulo.
Launch of Natura Musical program to support Brazilian music and culture.
Launch of Paris operations.
Introduction of ecologically correct refill packaging made from green plastic, which is made out of sugarcane ethanol.
Instituto Natura, a non-profit organization, is established, committed to working to improve the public basic education.
Natura Amazon Innovation Center opens in Manaus, aiming to expand the company´s presence in the Amazon region and drive local development.
Acquisition of Aesop
Inauguration of Ecoparque in the Amazon region and Natura became the largest and first publicly traded company to attain B Corp sustainability certification.
Natura awarded U.N.Champions of the Earth prize.