Natura Brasil

50 ans de Bem Estar Bem

  • 1969
  • 1990
  • 1999
  • 2000
  • 2004
  • 2005
  • 2006
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015

1969

Natura is founded by Luiz Seabra and opens its first in store in the traditional Oscar Freire shopping street in São Paulo.

1990

Launch of the Truly Beautiful Woman campaign, encouraging women to discover and value their own beauty at every age.

1999

First association with traditional communities in the Amazon region.

2000

Brand headquarters moved to a new complex in Cajamar - São Paulo.

2004

IPO Bovespa

2005

Launch of Natura Musical program to support Brazilian music and culture.

2006

Launch of Paris operations.

2010

Introduction of ecologically correct refill packaging made from green plastic, which is made out of sugarcane ethanol.

2011

Instituto Natura, a non-profit organization, is established, committed to working to improve the public basic education.

2012

Natura Amazon Innovation Center opens in Manaus, aiming to expand the company´s presence in the Amazon region and drive local development.

2013

Acquisition of Aesop

2014

Inauguration of Ecoparque in the Amazon region and Natura became the largest and first publicly traded company to attain B Corp sustainability certification.

2015

Natura awarded U.N.Champions of the Earth prize.

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